Fred Cook, the CEO of global PR firm, Golin, relates lessons from his lifetime of uncommon experiences to inspire the next generation of entrepreneurs. Bold and wildly, entertaining, Cook reveals truths that prove the path to the corner office isn't always the obvious one.
"In your career and your life, it's about the experiences you have, not about the promotions and salaries you earn."
CEO, Golin &
Director of the USC Center for Public Relations at the Annenberg School of the University of Southern California
"I have been rejected, fired, arrested, and divorced. And I've made a lot of other mistakes ... The beauty of improvising with your life is that no matter what happens, you can always try something new. I don't like to fail, but I'm not afraid to."
"I wrote the book because I spend a lot of time at work and on college campuses with young people, and I have found that they are stressed out and feeling pressure about their careers. I thought that some of my experiences might be helpful to them in figuring out their own lives. I dedicated the book to people who don't know where they're going but have the courage to figure it out along the way."